Technology, meet fashion: How retail is making tech its own

As a part of London Technology Week, yesterday’s FashTech event brought together forerunners in the emerging fashion technology field to share their latest innovations.

Steve Semenzato, vice president of business development at fashion technology firm and Fashtech sponsor Cortexica, discussed how fashion technology is “all about the social element of how people are communicating today.”

The fashion industry could greatly benefit from rapidly advancing technology that helps to connect consumers and retailers through innovative designs and more personalised shopping experiences.

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Semenzato illustrated his statement with a demonstration of Cortexica’s new fashion image recognition service, FindSimilar.

Retailers can connect to FindSimilar to make their inventory searchable to its users.

Customers are able to find desired items in just a few clicks through the FindSimilar app, without knowing the item’s brand or other details. Simply take a photo of the garment you want to find and FindSimilar will search its database for similar styles, if not the exact same piece of clothing.

FindSimilar users can almost instantly locate pieces they had no information about only seconds before.

Another app called Knomi helps personalise the shopping experience by using Bluetooth technology to automatically check you in when you enter your favourite stores. Sales associates are notified and are able to see your profile, including your clothing sizes, when you last entered the shop, and the most recent items you bought there.

With this information, stores can tailor their services to you and help find items that suit your tastes.

Knomi also allows its users to chat with their favourite sales associates through the app, asking questions and receiving fashion advice.

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Additionally, users can follow their favourite brands to stay up-to-date on special events, new products, where to find merchandise and exclusive deals.

These apps make shopping easier by providing new platforms for communication between the shops and brands that create the latest trends and the people who want to wear them.

Semenzato emphasised the fashion technology industry as a community, placing the FindSimilar app within the context of wearable technology and sensory computing. The technology provided by these apps allows you to “advance your understanding of what’s around you, by using that image to facilitate the search” or by notifying stores of your preferences, furthering the dialogue between buyers and sellers.

Other FashTech innovations included 3D body imaging and sizing from Bodi.Me, smart jewellery from Kovert and digital knitwear inspired by brain scans from Brooke Roberts.

The next Fashtech event will be held in San Francisco on June 26.


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