A powder based that could replace food and still be able to provide the body with everything it needs has gone on sale in the UK.
The company, Huel, says it will save its customers the time and money that is lost with cooking and eating, as well as providing a day’s entire nutritional intake without having to eat food.
The powder, which has a “neutral” taste, is mixed with water before it is consumed and is based on existing food powders designed to provide the nutrients our bodies need.
Huel says the recipe was put together by a registered nutritionist and includes all of the required nutrient intake outlined by the UK and EU.
The product follows in the footsteps of Soylent, which was launched last year. Comparatively the two are priced at a similar level with Soylent priced at under $10 for a day’s worth of meals and the British product Huel costing £6.50 (or around $10.26).
“At every stage of the development process, our priority has been to keep the product as clean, true to life and as wholesome as possible,” said Huel founder Julian Hearn. “We have achieved our goal of delivering a balanced and healthy diet with 100% of the recommended nutritional value, without a lettuce leaf in sight.
“This is a real revelation for busy people wanting to keep their diet in check or simply want a fuss-free way to fuel their bodies.”
— Huel (@gethuel) June 10, 2015
According to the manufacturer the powder contains “rice and peas for protein, oats for carbohydrates and flaxseed, sunflower and coconut for fat, along with a vitamin blend to balance the powder completely”, as well as being free from dairy, animal products, soy, eggs, or added sugar. Full nutritional information can be found here.
Huel also claims on its website that the product is “far superior [in terms of nutrition to] most conventional diets”.
“This product has been a long time in the making; it seems that it wasn’t so long ago that we could only imagine a world where we’d be able to consume everything our bodies needed without having our time taken up by planning and preparing meals,” Hearn said.
“This is now a reality for British consumers and we are excited to see how Huel changes the face of health for customers. Not only does the powdered food alternative free up the time and money traditionally spent on food for so many people here in the UK, it does so without compromising quality or nutritional value.”
One of the key criticisms of Soylent was that its taste became too familiar and left some users feeling more miserable than the product claimed it would.
“Huel has been optimised for nutrition rather than flavour. Its flavour is best described as ‘neutral’ with a hint of vanilla. This is intentional, so it’s not so delicious that you want to consume too much,” the Huel website explains.
To add some more variety to its product the company says it is possible to mix extra flavours into the drink – such as coffee, syrups or blended fruit.