When Disney bought the Star Wars franchise we knew there’d be new films, we knew they’d be toys, but a Darth Vader themed vacuum cleaner; no one saw that coming.
But on the day the trailer for Star Wars: The Last Jedi dropped, Samsung has taken the opportunity to reveal Star Wars themed editions of its widely acclaimed VR7000 POWERbot robot vacuum cleaner.
“We are very pleased to be part of the excitement leading up to the release of The Last Jedi and to be launching our limited edition POWERbot in partnership with Star Wars fans,” said B.S. Suh, executive vice president of the Digital Appliances Business at Samsung Electronics.
“From its incredible suction power, slim design, and smart features, to the wonderful character-themed voice feedback and sound effects, we are confident the Star Wars limited edition of the VR7000 will be a big hit.”
Star Wars fans will be able to buy two versions of the vacuum, as Samsung is giving them the option of choosing between a Darth Vader or a Stormtrooper design.
The Darth Vader version of the POWERbot features a specially created cover using what Samsung calls “custom premium materials that resembles Darth Vader’s all-black mask”, while the Stormtrooper version replicates the look of a white and black Stormtrooper’s helmet.
The Darth Vader model comes with wifi connectivity and its own remote control, but both models play sound effects, so, for example, when the Darth Vader version is turned on the vacuum will play and mimic the character’s infamous breathing.
To create the special edition products, and make them authentic and true in the eyes of Star Wars fans, Samsung worked very closely with super fans at every stage of the product’s development, from product planning to design, production, marketing, and distribution.
Samsung has said that UK availability will be announced in due course, but if cleaning with a Star Wars themed vacuum isn’t your thing, and you’re happy to have a home that looks like it belongs to a scruffy-looking nerf herder, then you can just wait until Star Wars: The Last Jedi is released in cinemas on December 15.
And you can check out the latest trailer here.